Oppenhoff advises SellerX on the acquisition of KW-Commerce

Oppenhoff advised SellerX, Europe’s top aggregator of e-commerce businesses, in the takeover of KW-Commerce GmbH, one of the largest private label sellers on amazon worldwide. Following the completion of the transaction the two founders of KW-Commerce will join the SellerX senior leadership team.

SellerX is the leading acquirer of digital global direct-to-consumer brands. Since its inception about 14 months ago SellerX has become the third fastest European Unicorn.

KW-Commerce, located in Berlin, is one of the largest private label sellers on Amazon worldwide with more than USD 100 m. in revenues. KW-Commerce sells approx. 22.000 active products in the fields of accessories for consumer electronics and home & living. The company has around 450 employees, three subsidiaries in China and serves over 8 million customers annually across more than 190 countries.

Oppenhoff provided legal advice on the acquisition and other aspects of the transaction.

Das Oppenhoff-Team was led by Myriam Baars-Schilling and Dr. Gabriele Fontane (both Corporate/M&A) and comprised Sebastian Gutmann (Corporate/M&A, lead and coordination LDD), Nicholas Degen, Dr. Fee Mäder (both IP), Anja Dombrowsky, Jennifer Bold (both employment law), Mareike Heesing (regulatory/foreign trade) and Marco Degginger (both IT/data protection).

Dr. Tomasz Krzywicki and Noora Haapaniemi were in charge for the transaction at SellerX.

Oppenhoff regularly advises corporation in the retail and consumer goods sector.


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Myriam Baars-Schilling

Myriam Baars-Schilling


Konrad-Adenauer-Ufer 23
50668 Cologne
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M +49 172 3460 632