Oppenhoff & Partner advises on sale of Mexad to DataXu

DataXu Inc., provider of the industry’s #1 ranked demand-side platform (DSP), has acquired the leading European DSP Mexad.

Mexad is a leading European Real Time Bidding (RTB)-service provider with offices in London, Paris, Milan, Madrid, Cologne, Warsaw and Sao Paulo. With access to over 20 billion RTB ad impressions per day, Mexad purchases the relevant ad placements for its media-agency clients.

DataXu has developed the industry’s only fully-integrated enterprise digital marketing management (DMM) platform – DX3. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures.

An Oppenhoff team led by M&A partner Dr. Peter Etzbach advised the founder and largest shareholder Sacha Berlik on the sale of this shares. The team also included Christoph Appel (M&A), Dr. Gunnar Knorr (tax) and Isabel Hexel (employment).

Oppenhoff & Partner most recently advised inter alia:

• Canaccord Financial Inc. on £253m takeover of Collins Stewart Hawkpoint plc.
• Sunstar on the acquisition of Interbros
• akf bank on the acquisition of CIT Industriebank
• Gebr. Bode on the acquisition of an interest in British company Rail Door Solutions
• RTL on the acquistion of netzathleten.net

Oppenhoff & Partner stands for over 100 years of legal counselling on a top level.
The independent firm advises national and international companies and entrepreneurs on matters of commercial and tax law.